Kylian Mbappé, the French football star, has terminated his contract with Nike and joined the sports equipment company On. This transfer represents a significant change in the world of sports and brand collaborations. Mbappé had collaborated with Nike for nearly two decades, and this new contract is considered On's first partnership with a football player.
Details of Mbappé's new contract with On
Mbappé's contract with On is seen as a milestone in the world of sports advertising. The company, which has recently gained popularity among athletes and running enthusiasts, is looking to expand its activities in the world of football. By taking this position, Mbappé is recognized not only as an athlete but also as a commercial icon.
Market reaction to this change
The sports equipment market has reacted strongly to this change. Analysts believe that Mbappé's joining On could help increase the brand's sales worldwide. With his high popularity, especially in Europe, Mbappé can help raise awareness of the On brand and its influence in the football market. Additionally, this transfer may motivate other brands to initiate similar collaborations with sports stars.
In recent years, Mbappé has become one of the key figures in world football, and his presence in any brand, especially in advertising, can have a significant impact. This change also reflects shifts in the world of fashion and sports, where brands are seeking new and innovative representatives to promote their products.
It is expected that Mbappé's contract with On will become a successful model for other athletes and brands, in turn impacting the sports and fashion industries. This change also signifies a new trend in brand collaborations with athletes on a global scale.
