The Pagani Zonda Kunlun, a unique car named after the Kunlun mountain range in China, has recently been seen in Hong Kong. This car, which has spent most of its life out of the public eye, has managed to attract the attention of Pagani enthusiasts.
The Unico Program and Car Customization
The Zonda Kunlun belongs to Pagani's Unico program, which allows customers to completely rebuild their car according to their desires. Pagani does not introduce this program as a simple painting service; rather, customers can update and customize their cars without limitations. Technically and aesthetically, this program allows customers to even replace the last screw of the car.
This explains why Zondas continue to make a comeback even after regular production ends. Instead of building new Zondas, Pagani refurbishes and updates existing chassis. For example, Pagani has stated that the sister of the Zonda Kunlun, the Zonda Serino, is a complete rebuild of the Zonda based on the existing chassis.
Challenges and Opportunities of Ownership
Owning a unique car like the Zonda Kunlun comes with its own specific challenges. In December 2025, Pagani announced that some individuals had illegally used the Pagani name to sell new cars. The company only recognizes its official dealerships as authorized to sell products and provide after-sales services, making the choice of repair shop a significant decision for owners of unique Zondas.
Additionally, insurance for unique cars is also provided in a specialized manner. Owners typically use agreed value insurance coverage, which has strict conditions for maintaining and transporting the car. Precautionary measures such as keeping in closed garages and transporting by trailer are usually part of the requirements of these types of insurance policies.
The appearance of the Zonda Kunlun in Hong Kong is not surprising, as this city has always welcomed the Pagani brand. When Pagani unveiled the Huayra model in this city, they announced that they had found over 20 Zondas in the area. The Zonda Kunlun represents a place where Pagani now earns most of its revenue, and this brand does not need a new Zonda model, as it can refurbish existing Zondas for customers.
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